Nite Ize SpokeLit LED Wheel Light

Fueled by an efficient LED, this handy little device has two illumination modes, steady glow and continuous flash, to choose from. Press it onto the spokes of your wheel and slide towards the rim until the fit is tight, and it then remains securely in place. The SpokeLit not only marks your bike plainly in the dark, when you're riding at medium speed or faster, it creates the attention-grabbing effect of a moving circle of light. Water- and shock-resistant, it fits almost all kids' and adults' bicycle wheels. These small, simple devices create big nighttime visibility. About Nite Ize Nite Ize CEO and Founder Rick Case started Nite Ize as an undergraduate at the University of Colorado in 1989. "I was on a fishing trip using the brand new mini flashlight my family gave me as a gift. I was fishing at night with it, holding it in my mouth. Sure enough, I opened my mouth, and the flashlight fell out. I was staring down into the water, watching my still lit flashlight on the bottom when an idea hit me. That idea became the first product I ever made, the Headband Mini Flashlight Holder." Case was running the new company from his mountain cabin when he received his first order for 42,000 Headbands, and 21 years later, Nite Ize continues to expand with a large manufacturing facility and corporate offices based out of beautiful Boulder, Colorado. In years that have passed since that first fishing trip, Nite Ize has grown from an idea into a company that makes and sells a wide variety of accessories, tools, and devices, designed with creative innovation for superior functionality, manufactured with quality materials for optimum durability. SpokeLit LED Safety Light easily inserts into bicycle spokes for maximum visibility when crossing in traffic.